ELIMINATING THE BARRIERS TO MOTORSPORT
The world of motorsport is “far from” being fully inclusive and has struggled to embrace diversity. Today, one out of 20 F1 drivers, 0 out of 30 rally drivers and 0 out of 22 world touring car drivers are from BAME origins. This lack of diversity is primarily because motorsport has historically been and continues to be the preserve of the wealthy amateur.
Our mission is to address the lack of diversity in motorsport by actively removing the barriers to entry from grassroots level through to the professional stage.
Many of the teams and governing bodies of motorsport acknowledge that there are systemic issues that contribute to this lack of diversity by making public commitments to change. The BAME motorsport foundation seeks to establish partnerships with these organisations to affect real, lasting transformation.
We have developed a structured program with three steps aimed at removing the key barriers to entry which include but are not limited to the costs and exposure of the sport to underrepresented communities.
The three phases of our ambassador programme are
Exposure to the sport
Intentional talent identification
Development and support for talented individuals